Understanding Your Analytics Dashboard
Your LoomR analytics dashboard gives you a clear picture of how your personalized videos are performing. Understanding these metrics helps you refine your approach and maximize the impact of every video you send.
Key Metrics Explained
Open Rate
The open rate measures how many customers opened the email containing your video. LoomR tracks this automatically using a small tracking pixel.
- ●What a good open rate looks like: Personalized video emails typically see open rates of 60-80%.
- ●If your open rate is low: Check that your emails are not landing in spam folders.
Click Rate
The click rate tracks how many customers clicked the GIF preview to watch your full video. This is the most important engagement metric.
- ●What a good click rate looks like: Expect 40-60% of openers to click through.
- ●If your click rate is low: Your GIF preview might not be compelling. Try recording in better lighting or with a more expressive opening moment.
Share Count
When customers share your video page with others, LoomR tracks those shares. A high share rate signals that your videos are creating memorable experiences.
Reading the Dashboard
- ●Summary cards at the top show totals and averages for the selected time period.
- ●Per-task breakdown lets you see performance for individual videos.
Filtering and Date Ranges
Use the time filter pills to narrow your analytics to a specific period. This is useful for comparing performance week over week or measuring the impact of changes to your recording style.
How to Improve Your Numbers
- ●Low open rates — Make sure your business name is recognizable to customers.
- ●Low click rates — Be animated and engaging in the first two to three seconds of your video, as the GIF is auto-generated from the beginning.
- ●High engagement on certain videos — Study what you did differently and replicate it.